The Outsider Advantage

The Outsider Advantage

February 1, 2025

We’ve all heard the saying, “Sometimes, you can’t see the forest for the trees.” When we’re knee-deep in a problem, it’s easy to fall into the trap of overthinking and developing tunnel vision. It can be challenging to spot a solution, let alone think of innovative ideas. We try everything to find our way out of a challenging situation—we brainstorm it, we analyze it, we Google it—yet, the harder you look, the more elusive the answer becomes, and nothing seems to click.

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